Video: How Analytics Can Make Your Live Streams 更多的 Successful

What are the most effective analytics and metrics for growing the reach and profitability, and improving the effectiveness of your live event streams? Conviva的Dylan Armajani, 康卡斯特批发公司的史蒂文·拉科夫说, Akamai的Justin Liu说, 以及雅虎的克里斯·曼格姆! offer practical tips on how to measure what you're doing right and what you're doing wrong, and how to build your audience and improve your streaming ROI in this segment from their panel at 在线直播 Summit.

了解更多关于流媒体分析的信息流媒体西部.

请阅读以下文字记录:

Conviva的Dylan Armajani: The first thing before you decide on metrics is actually to look at the bottom 10% of your audience and the top 10% and then start to look at what's different. What you'll find is video start up time matters a lot for some customers. For other business models, it doesn't matter. If you have really compelling content and the user's going to be sitting there for two hours watching it, it doesn't really matter if it loads in two seconds or four seconds across every device. You may find that something like the bit rate matters a lot more to them. 再一次, 如果你是新闻记者的话, the bit rate might matter less and rebuffering is going to matter more, 因为中断, 当他们听不到声音的时候, 会更不和谐吗. What we really recommend is look at the bottom of your audience, look at the top of your audience and find what's causing users to stay and what's causing users to leave. Then you can choose which KPIs you should be looking at.

康卡斯特的史蒂文·拉科夫: Conversion, whether it's a click-through, whether it's some kind of electronic sell-through. 转化率是多少? 我认为下一个范畴是QoE. I think we've talked about all the core metrics there. 关键是缓冲，对吧? 这是在顶部. Then, depending on content type, whether it's short form or long form. You could make an argument that bit rate or start up time is ... You could debate which one of those is second. 第三个是QoS指标. 正常运行时间, 可用性, what type of errors are you receiving from various components within the infrastructure.

Akamai Justin Liu: Understanding how long someone actually stays in a single bit rate. You might start off with a really wide gamut of different bit rates--you're doing that because you're trying to adapt and provide a seamless-as-possible experience. 同时, 你在创造更多的场景, you're creating more work into the workflow as you find that certain bit rates aren't as necessary. It's good to know that there's some that are just stopgaps that are very little used, 而且它们可能不值这么多钱.

克里斯·曼格姆，雅虎!: If you've got an analytics measurement tool where you can drill down to the ISP or the city that will tell you what specific rebuffer ratios or where your problem is, you can isolate your problem and shift traffic to a different CDN and maybe performing better in that particular region, 这很有帮助.